pop-ups crank up the annoyance factor
As if pop-up and pop-under ads weren’t annoying enough already…
CNET has an article (Pop-ups add new twist - 12/20/02) about a new strategy for pop-up ads — directing users to the advertiser’s site when the user has just rolled over (not clicked) the ad. As of the writing of the CNET article, only Orbitz was using the new tactic.
All this comes at a time when, recognizing the supreme annoyingness of pop-up ads, some advertisers are cutting back on their use of pop-ups, and ISPs (such as Earthlink) are offering pop-up blocking software to subscribers.