kitchen night off

I had written MasterCard’s “Priceless” ad campaign off as having lost all its charm through overuse, but this new ad is actually rather cleverly done:

(I missed seeing it when it apparently first ran during the Oscars — I’d skipped past the commercials via TiVo. And I very nearly missed seeing it tonight while skimming through a commercial break of Monday’s The Daily Show — until I caught a glimpse of a “family” of kitchen knives standing on end and quivering on a sofa, at which point I had to rewind and investigate.)